Using Performance Metrics to Optimize Google Shopping Campaigns

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[av_heading heading=’Using Performance Metrics to Optimize Google Shopping Campaigns’ tag=’h1′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-desktop-font-size-title=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-desktop-font-size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-desktop-font-size-1=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ av-desktop-margin=” av-desktop-margin_sync=’true’ av-medium-margin=” av-medium-margin_sync=’true’ av-small-margin=” av-small-margin_sync=’true’ av-mini-margin=” av-mini-margin_sync=’true’ headline_padding=” headline_padding_sync=’true’ av-desktop-headline_padding=” av-desktop-headline_padding_sync=’true’ av-medium-headline_padding=” av-medium-headline_padding_sync=’true’ av-small-headline_padding=” av-small-headline_padding_sync=’true’ av-mini-headline_padding=” av-mini-headline_padding_sync=’true’ padding=’10’ av-desktop-padding=” av-medium-padding=” av-small-padding=” av-mini-padding=” icon_padding=’10’ av-desktop-icon_padding=” av-medium-icon_padding=” av-small-icon_padding=” av-mini-icon_padding=” link=” link_dynamic=” link_target=” title_attr=” id=” custom_class=” template_class=” av_uid=’av-4453mml’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
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Performance metrics from Product Feed Manager can be used to structure and optimize your Google Shopping campaigns.

By segmenting products based on real WooCommerce performance data, you can allocate budget more efficiently and improve campaign results.

This article explains practical ways to use performance metrics in your Google Shopping strategy.
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[av_heading heading=’Step 1: Map Performance Data to Custom Labels’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-desktop-font-size-title=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-desktop-font-size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-desktop-font-size-1=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ av-desktop-margin=” av-desktop-margin_sync=’true’ av-medium-margin=” av-medium-margin_sync=’true’ av-small-margin=” av-small-margin_sync=’true’ av-mini-margin=” av-mini-margin_sync=’true’ headline_padding=” headline_padding_sync=’true’ av-desktop-headline_padding=” av-desktop-headline_padding_sync=’true’ av-medium-headline_padding=” av-medium-headline_padding_sync=’true’ av-small-headline_padding=” av-small-headline_padding_sync=’true’ av-mini-headline_padding=” av-mini-headline_padding_sync=’true’ padding=’10’ av-desktop-padding=” av-medium-padding=” av-small-padding=” av-mini-padding=” icon_padding=’10’ av-desktop-icon_padding=” av-medium-icon_padding=” av-small-icon_padding=” av-mini-icon_padding=” link=” link_dynamic=” link_target=” title_attr=” id=” custom_class=” template_class=” av_uid=’av-lslhnmyk’ sc_version=’1.0′ admin_preview_bg=”]
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To use performance data in Google Ads, first map performance metrics to custom labels in your product feed.

Example mapping:

Example mapping:

Attribute: custom_label_0
Source: Performance (high/mid/low)

Optional advanced mapping:

Attribute: custom_label_1
Source: Revenue last N days

After mapping, regenerate the product feed and make sure it is synced with Google Merchant Center.

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[av_heading heading=’Step 2: Create Campaign or Ad Group Segments’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-desktop-font-size-title=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-desktop-font-size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-desktop-font-size-1=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ av-desktop-margin=” av-desktop-margin_sync=’true’ av-medium-margin=” av-medium-margin_sync=’true’ av-small-margin=” av-small-margin_sync=’true’ av-mini-margin=” av-mini-margin_sync=’true’ headline_padding=” headline_padding_sync=’true’ av-desktop-headline_padding=” av-desktop-headline_padding_sync=’true’ av-medium-headline_padding=” av-medium-headline_padding_sync=’true’ av-small-headline_padding=” av-small-headline_padding_sync=’true’ av-mini-headline_padding=” av-mini-headline_padding_sync=’true’ padding=’10’ av-desktop-padding=” av-medium-padding=” av-small-padding=” av-mini-padding=” icon_padding=’10’ av-desktop-icon_padding=” av-medium-icon_padding=” av-small-icon_padding=” av-mini-icon_padding=” link=” link_dynamic=” link_target=” title_attr=” id=” custom_class=” template_class=” av_uid=’av-mmlwvm5s’ sc_version=’1.0′ admin_preview_bg=”]
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In Google Ads, you can use custom labels to segment products into separate campaigns or product groups.

Example campaign structure

Campaign: High Performers → custom_label_0 = high
Campaign: Medium Performers → custom_label_0 = mid
Campaign: Low Performers → custom_label_0 = low

This allows you to control bids and budgets per performance tier.
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[av_heading heading=’Step 3: Adjust Bidding Strategy per Tier’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-desktop-font-size-title=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-desktop-font-size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-desktop-font-size-1=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ av-desktop-margin=” av-desktop-margin_sync=’true’ av-medium-margin=” av-medium-margin_sync=’true’ av-small-margin=” av-small-margin_sync=’true’ av-mini-margin=” av-mini-margin_sync=’true’ headline_padding=” headline_padding_sync=’true’ av-desktop-headline_padding=” av-desktop-headline_padding_sync=’true’ av-medium-headline_padding=” av-medium-headline_padding_sync=’true’ av-small-headline_padding=” av-small-headline_padding_sync=’true’ av-mini-headline_padding=” av-mini-headline_padding_sync=’true’ padding=’10’ av-desktop-padding=” av-medium-padding=” av-small-padding=” av-mini-padding=” icon_padding=’10’ av-desktop-icon_padding=” av-medium-icon_padding=” av-small-icon_padding=” av-mini-icon_padding=” link=” link_dynamic=” link_target=” title_attr=” id=” custom_class=” template_class=” av_uid=’av-mmlww375′ sc_version=’1.0′ admin_preview_bg=”]
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Once performance tiers are segmented, you can apply different bidding strategies.

Typical approach:

High performers → Higher bids or larger budgets
Medium performers → Standard bidding
Low performers → Lower bids or exclusion from campaigns

This helps concentrate spend on products that already generate conversions.
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[av_heading heading=’Step 4: Exclude Low Performers (Optional)’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-desktop-font-size-title=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-desktop-font-size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-desktop-font-size-1=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ av-desktop-margin=” av-desktop-margin_sync=’true’ av-medium-margin=” av-medium-margin_sync=’true’ av-small-margin=” av-small-margin_sync=’true’ av-mini-margin=” av-mini-margin_sync=’true’ headline_padding=” headline_padding_sync=’true’ av-desktop-headline_padding=” av-desktop-headline_padding_sync=’true’ av-medium-headline_padding=” av-medium-headline_padding_sync=’true’ av-small-headline_padding=” av-small-headline_padding_sync=’true’ av-mini-headline_padding=” av-mini-headline_padding_sync=’true’ padding=’10’ av-desktop-padding=” av-medium-padding=” av-small-padding=” av-mini-padding=” icon_padding=’10’ av-desktop-icon_padding=” av-medium-icon_padding=” av-small-icon_padding=” av-mini-icon_padding=” link=” link_dynamic=” link_target=” title_attr=” id=” custom_class=” template_class=” av_uid=’av-mmlwwfsg’ sc_version=’1.0′ admin_preview_bg=”]
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In some cases, you may want to fully exclude low‑performing products.

You can do this by:

Excluding the low tier in Google Ads product groups
Or excluding these products directly in the feed using Product Filters

Example filter rule:

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[av_heading heading=’Step 5: Monitor and Adjust Over Time’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-desktop-font-size-title=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-desktop-font-size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-desktop-font-size-1=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ av-desktop-margin=” av-desktop-margin_sync=’true’ av-medium-margin=” av-medium-margin_sync=’true’ av-small-margin=” av-small-margin_sync=’true’ av-mini-margin=” av-mini-margin_sync=’true’ headline_padding=” headline_padding_sync=’true’ av-desktop-headline_padding=” av-desktop-headline_padding_sync=’true’ av-medium-headline_padding=” av-medium-headline_padding_sync=’true’ av-small-headline_padding=” av-small-headline_padding_sync=’true’ av-mini-headline_padding=” av-mini-headline_padding_sync=’true’ padding=’10’ av-desktop-padding=” av-medium-padding=” av-small-padding=” av-mini-padding=” icon_padding=’10’ av-desktop-icon_padding=” av-medium-icon_padding=” av-small-icon_padding=” av-mini-icon_padding=” link=” link_dynamic=” link_target=” title_attr=” id=” custom_class=” template_class=” av_uid=’av-mmlwwt1z’ sc_version=’1.0′ admin_preview_bg=”]
Get answers to frequently asked questions about our WooCommerce extention
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Performance metrics are recalculated whenever the feed is generated.

As a result:

Products can move between performance tiers
Campaign performance may change
Budget allocation may need adjustment

It is recommended to periodically review campaign results and refine bidding or segmentation.
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[av_heading heading=’Tips for Better Results’ tag=’h3′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-desktop-font-size-title=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-desktop-font-size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-desktop-font-size-1=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ av-desktop-margin=” av-desktop-margin_sync=’true’ av-medium-margin=” av-medium-margin_sync=’true’ av-small-margin=” av-small-margin_sync=’true’ av-mini-margin=” av-mini-margin_sync=’true’ headline_padding=” headline_padding_sync=’true’ av-desktop-headline_padding=” av-desktop-headline_padding_sync=’true’ av-medium-headline_padding=” av-medium-headline_padding_sync=’true’ av-small-headline_padding=” av-small-headline_padding_sync=’true’ av-mini-headline_padding=” av-mini-headline_padding_sync=’true’ padding=’10’ av-desktop-padding=” av-medium-padding=” av-small-padding=” av-mini-padding=” icon_padding=’10’ av-desktop-icon_padding=” av-medium-icon_padding=” av-small-icon_padding=” av-mini-icon_padding=” link=” link_dynamic=” link_target=” title_attr=” id=” custom_class=” template_class=” av_uid=’av-mmlwx8kq’ sc_version=’1.0′ admin_preview_bg=”]
Get answers to frequently asked questions about our WooCommerce extention
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Start with a 30‑day performance period for balanced segmentation
Use longer periods if your store has low order volume
Combine performance tiers with other signals, such as margin or stock availability
Avoid making large bid changes too frequently

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[av_heading heading='Summary' tag='h3' style='blockquote modern-quote' subheading_active='' show_icon='' icon='ue800' font='entypo-fontello' size='' av-desktop-font-size-title='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' subheading_size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' icon_size='' av-desktop-font-size-1='' av-medium-font-size-1='' av-small-font-size-1='' av-mini-font-size-1='' color='' custom_font='' subheading_color='' seperator_color='' icon_color='' margin='' margin_sync='true' av-desktop-margin='' av-desktop-margin_sync='true' av-medium-margin='' av-medium-margin_sync='true' av-small-margin='' av-small-margin_sync='true' av-mini-margin='' av-mini-margin_sync='true' headline_padding='' headline_padding_sync='true' av-desktop-headline_padding='' av-desktop-headline_padding_sync='true' av-medium-headline_padding='' av-medium-headline_padding_sync='true' av-small-headline_padding='' av-small-headline_padding_sync='true' av-mini-headline_padding='' av-mini-headline_padding_sync='true' padding='10' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' icon_padding='10' av-desktop-icon_padding='' av-medium-icon_padding='' av-small-icon_padding='' av-mini-icon_padding='' link='' link_dynamic='' link_target='' title_attr='' id='' custom_class='' template_class='' av_uid='av-s5yo0o' sc_version='1.0' admin_preview_bg='']
Get answers to frequently asked questions about our WooCommerce extention
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Using performance metrics in Google Shopping allows you to build campaign structures based on real store results.
By segmenting products into performance tiers and adjusting bids accordingly, you can improve budget efficiency and scale products that perform well.
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