The feed blog

Practical advice on product feeds, shopping channels and ad performance.

All Product Feed Management Google shopping WooCommerce Marketing WP Marketingrobot News Multi-channel marketing How to

How to Test Your Google Shopping Product Titles (Without Touching Your Live Feed)

A client of mine was running Google Shopping on Performance Max. ROAS had slipped to 1.2. We checked bids, audience signals, and creative. Nothing obvious stood out. Then…

Auke Jongbloed · 30 June 2026

A large card displays a line icon of a price tag with a magnifying glass.

A sequence of three icons representing steps: a product feed, automation, and data structure, leading to a completed state.

How to

How to Build a WooCommerce Product Feed for a Feed-Only PMax Setup

Key insights: In feed-only PMax, your product feed is the entire ad. With no headlines, images, or video, the feed…

25 June 2026

A horizontal sequence of four rounded nodes connected by arrows. The first node shows stacked layers, the second a target with a bullseye, and the third a shopping bag with a price tag. The final node is solid, containing a checkmark.

WP Marketingrobot News

How to Set Listing Groups per Asset Group in Performance Max

Every new Performance Max asset group starts with a single listing group: All products. Most stores never change this. Here is how to assign a distinct product selection to each asset group using your product feed.

22 June 2026

An illustration showing two rounded cards side by side, separated by a thin line. The left card contains an icon of an arrow missing a target, representing misdirected efforts. The right card contains an icon of a shopping bag with a small price tag, representing successful commerce.

Google shopping

Feed-Only Performance Max: How to Stop Paying for a TV Commercial You Never Ordered

I looked at an account recently and saw we were spending tens of thousands of euros on YouTube impressions that…

17 June 2026

An illustration depicting a three-stage process, starting with a shopping bag, flowing into connected nodes, and ending with a bar chart, indicating a successful measurement outcome.

Conversion optimisation

Measure Your Product Feed ROI with UTM Tracking, full guide

Most WooCommerce store owners invest real time and budget into product feeds without ever measuring what those feeds actually return.…

9 June 2026

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Strategy

ChatGPT Product Discovery for WooCommerce: How It Works and How to Get Ready

A store owner in Austria emailed me last week with a question I have been hearing more often. He had…

2 June 2026

An illustration depicts a four-step process showing product analysis, audience targeting, channel alignment, and a successful completion.

Multi-channel marketing

Beyond ‘More is Better’: The Crucial Concept of Product-Channel Fit (PCF)

You’ve built your WooCommerce store, polished your product pages, and are seeing your first sales come in. Now, the big…

3 April 2026

An illustration showing a shopping bag on one side representing a single sales channel, contrasted with a network of connected nodes on the other side representing diversified channels.

Multi-channel marketing

The Hidden Risk of Putting All Your E-commerce Eggs in the Google Shopping Basket

Your Google Shopping campaigns are performing well. The sales are rolling in, and your revenue chart is pointing up and…

2 April 2026

A single large card featuring a warning sign icon.

Google shopping

Why is My WooCommerce Product Not Appearing on Google Shopping? A Beginner’s Guide to Feed Requirements

You’ve done everything right. You’ve built a beautiful WooCommerce store, curated your products, and taken stunning photos. You signed up…

30 March 2026

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Product Feed Management

Symptoms of a Sick Product Feed: 5 Warning Signs Your Products Are Invisible on Google

You’ve done everything right. You’ve built a beautiful WooCommerce store, sourced incredible products, and even set up Google Shopping to…

24 March 2026