Vivino is the world’s largest wine marketplace and wine community, with over 60 million users across the globe. Launched in 2010, Vivino started as a wine-rating app, allowing users to scan and rate wines. Today, it is a platform where users can buy wines based on recommendations. Merchants can sell their wine collections to an engaged audience. Vivino gives wine merchants a chance to reach wine-savvy customers. They can showcase their wines to a targeted audience.
Vivino is a wine-only platform. It helps merchants sell to wine lovers and boost online wine sales. With millions of wine ratings, reviews, and direct sales happening through Vivino, it’s a must-use platform for wine retailers.
Vivino gives WooCommerce wine merchants a direct line to a highly engaged, wine-loving audience.
Vivino’s user base consists of over 60 million wine enthusiasts worldwide. These users regularly engage with the platform to browse, rate, and purchase wines. Listing on Vivino lets WooCommerce merchants reach a massive wine-loving audience. This proves to boost their conversion rates. Unlike general marketplaces, Vivino's users want to discover new wines. This makes it easier for merchants to reach customers who want their products.
Vivino’s rating and review system is a trusted source of information for its users. Consumers often rely on peer reviews and ratings when selecting wines to purchase. By advertising on Vivino, WooCommerce merchants can take advantage of this trust. Positive reviews and high ratings can boost sales. Users prefer to buy wines with strong feedback from other wine lovers. This trust mechanism gives merchants a competitive edge. It boosts their credibility without needing to build it from scratch.
Vivino uses advanced algorithms. They give users wine recommendations. These are based on past purchases, ratings, and preferences. When you list your wines on Vivino, they can become part of these curated suggestions. This means your products are more likely to be shown to users who are genuinely interested in them, leading to higher conversion rates. Vivino's personalized shopping experience presents your wines to the right audience. This improves your chances of making a sale.
Vivino operates in over 20 countries. This lets WooCommerce merchants reach a global audience without separate regional marketing strategies. For wine merchants, Vivino offers a cheap, efficient way to enter new markets. It can help them expand internationally. Merchants can access a broader audience of wine buyers from around the world. It helps to grow their brand’s presence and sales beyond their home market.
Many merchants who list on Vivino experience a significant increase in sales. The platform's massive, active user community drives this success. Vivino's algorithms and trusted user reviews boost sales and order values. Using Vivino as a sales channel can boost online wine sales for WooCommerce merchants. The niche audience ensures that merchants won't waste ads on disinterested users.
If you specialize in niche or unique wines, Vivino provides the perfect platform to display and promote your offerings. Many wine lovers on Vivino seek rare, artisanal wines. This gives merchants a chance to showcase their unique, lesser-known selections. This helps you stand out from competitors selling only standard wines. It also appeals to Vivino users who want to expand their wine knowledge and collections.
Vivino requires an XML feed. Key attributes:
Product IDProduct NamePriceBottle SizeBottle QuantityProduct linkInventory CountQuantity is MinimumImageVintageAppellation (Region)Varietal (Grape Variety)Vivino feeds go through Actenzo, Vivino’s official integration partner. Here’s the process.
Vivino doesn't accept feeds directly, so register with Actenzo, Vivino's official integration partner, before you submit anything.
Install WooCommerce Product Feed Manager to create and manage your product feed.
Configure the XML feed for your wines, including title, price, SKU, stock status, and wine details like vintage and grape variety.
Actenzo imports and syncs your feed, keeping stock levels and product details current on Vivino.
Follow these tips to keep your Vivino listings accurate, competitive, and easy to find.
Update at least daily, ideally every two hours. Actenzo syncs with Vivino every 1 to 2 hours, so frequent updates keep pricing and stock accurate.
Set clear, accurate titles from the start. Changing wine names after listing can break the match and pull products off Vivino.
List only wines that are in stock and ready to ship. Out-of-stock or non-wine items hurt customer trust and platform compliance.
Clear, well-lit, professional wine photography draws more attention and improves conversions.
Add grape variety, vintage, tasting notes, and alcohol content so listings rank better and match wine-savvy searches.
Vivino lists thousands of wines. Competitive pricing helps yours stand out.
Reviews build trust and visibility on Vivino. Ask satisfied customers to rate and review.
Don’t Miss Out: By not leveraging our WooCommerce Product Feed Manager, you risk falling behind in a highly competitive digital marketplace. Ineffective product feeds can lead to reduced visibility, missed sales opportunities, and a failure to connect with a global audience. Our tool is more than a plugin; it’s your partner in ensuring that your products stand out, attract, and convert.