How to Test Your Google Shopping Product Titles (Without Touching Your Live Feed)
A client of mine was running Google Shopping on Performance Max. ROAS had slipped to 1.2. We checked bids, audience signals, and creative. Nothing obvious stood out. Then we looked at the product titles. Every title followed the standard template: descriptive name, then attributes. “Premium Cotton Crewneck T-Shirt Black.” Correct by every guide you can […]
How to Build a WooCommerce Product Feed for a Feed-Only PMax Setup
Key insights: In feed-only PMax, your product feed is the entire ad. With no headlines, images, or video, the feed alone decides what you match against and how you show up. Every weakness in it is exposed directly to the auction. The product title is where most feeds lose. Pushing the raw WooCommerce product name […]
How to Set Listing Groups per Asset Group in Performance Max
Every new Performance Max asset group starts with a single listing group: All products. Most stores never change this. Here is how to assign a distinct product selection to each asset group using your product feed.
Feed-Only Performance Max: How to Stop Paying for a TV Commercial You Never Ordered
I looked at an account recently and saw we were spending tens of thousands of euros on YouTube impressions that barely produced a cent. Meanwhile, one simple product feed was pulling in almost all the revenue on its own. It felt like paying for a prime-time TV commercial with money earned from the shop floor. […]
Measure Your Product Feed ROI with UTM Tracking, full guide
Most WooCommerce store owners invest real time and budget into product feeds without ever measuring what those feeds actually return. If you cannot measure your feed’s performance, you cannot improve it. This guide shows you how to set up UTM parameter tracking in WP Product Feed Manager, configure Google Analytics 4 to capture feed revenue, […]
ChatGPT Product Discovery for WooCommerce: How It Works and How to Get Ready
A store owner in Austria emailed me last week with a question I have been hearing more often. He had filled in the application for the ACP plugin, but then read that in-chat purchasing is not available in the EU due to regulations. He had also heard something similar at OMR. “Is this also the […]
Beyond ‘More is Better’: The Crucial Concept of Product-Channel Fit (PCF)
You’ve built your WooCommerce store, polished your product pages, and are seeing your first sales come in. Now, the big question looms: “Where else should I be selling?” You’ve heard the names Amazon, eBay, and a dozen others, and the temptation is to list your products everywhere you can. But hold on. Spreading your products […]
The Hidden Risk of Putting All Your E-commerce Eggs in the Google Shopping Basket
Your Google Shopping campaigns are performing well. The sales are rolling in, and your revenue chart is pointing up and to the right. It feels like you’ve cracked the code to e-commerce success. For many online merchants, this is the dream: a reliable, scalable channel that consistently brings in customers. But what if that golden […]
Why is My WooCommerce Product Not Appearing on Google Shopping? A Beginner’s Guide to Feed Requirements
You’ve done everything right. You’ve built a beautiful WooCommerce store, curated your products, and taken stunning photos. You signed up for Google Merchant Center, eager to see your items appear in front of millions of shoppers. You wait a day. Then another. But your products are nowhere to be found on Google Shopping. This silent […]
Symptoms of a Sick Product Feed: 5 Warning Signs Your Products Are Invisible on Google
You’ve done everything right. You’ve built a beautiful WooCommerce store, sourced incredible products, and even set up Google Shopping to reach new customers. Yet, the results are… underwhelming. A trickle of traffic, a handful of clicks, but none of the sales you were hoping for. You start to wonder, “Are my products even being seen?” […]