Plain explanations of the terms, channels and models behind online retail. Written for store owners who want to understand what they are paying for.
Sorted by topic, newest articles first inside each one
The process of planning and executing tactics to promote a product or service and achieve business goals.
2 articlesSearch Engine Optimization involves improving website visibility in search engine results to drive organic traffic.
2 articlesTechniques aimed at increasing the percentage of visitors who take desired actions on a website, such as making a purchase.
2 articlesUsing email campaigns to communicate with customers, build relationships, and drive sales or engagement.
1 articleThe process of persuading customers to purchase products or services through direct or indirect efforts.
1 articleA performance-based marketing strategy where affiliates earn commissions by promoting products or services.
2 articlesCreating and nurturing online or offline groups around shared interests to foster engagement and loyalty.
2 articlesIntangible goods like e-books, online courses, or software can be sold or distributed online.
1 articleCrafting persuasive text to promote products, services, or brands and drive customer action.
1 articleApplying neuroscience insights to understand consumer behavior and optimize marketing strategies.
1 articlePaid advertising on search engines to increase visibility and attract targeted traffic.
2 articlesAn e-commerce model where stores sell products without holding inventory, relying on suppliers for fulfillment.
2 articlesCreating valuable content to attract, engage, and retain a target audience while driving profitable actions.
1 articleA versatile content management system (CMS) used to create websites, blogs, and e-commerce stores.
1 articleA WordPress plugin that adds e-commerce functionality to websites for selling products online.
2 articlesStrategies aimed at promoting online stores and driving sales through digital channels like social media and SEO.
1 articleA tool for tracking website traffic, user behavior, and performance metrics to optimize marketing strategies.
1 articleA platform for creating paid advertising campaigns across Google's search engine and display network.
2 articlesPromoting products or services through social platforms like Facebook, Instagram, LinkedIn, and Twitter to engage audiences.
1 articleUsing video content to promote brands, educate audiences, or increase sales through platforms like YouTube or social media channels.
1 articleBusiness-to-business marketing is focused on selling products or services to other companies rather than individual consumers.
2 articlesKey concepts and vocabulary used in the field of marketing, such as ROI, CAC, or KPI metrics.
1 articleFrameworks like SWOT Analysis or AIDA guide strategic planning and decision-making in marketing efforts.
2 articles