The feed blog
Practical advice on product feeds, shopping channels and ad performance.
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Google Shopping
Meta & TikTok
Feed strategy
Product updates
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Feed strategy
Nine feed mistakes that quietly drain your ad budget
The errors that do not throw a warning but still cost you sales, and how to catch them before they add up.
Auke Jongbloed · 9 July 2026
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Google Shopping
Custom labels: the bidding lever most stores ignore
Group products by margin, season or performance to bid smarter in Google Ads.
2 July 2026
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Meta & TikTok
One catalog, three channels: keeping feeds in sync
How to run Google, Meta and TikTok from a single source of truth.
24 June 2026
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Product updates
What is new in Product Feed Manager this quarter
Faster generation, new channels and improvements you asked for.
18 June 2026